Retooled English school chains set to launch Nova x Geos brand

Nova x Geos, a new English conversation school brand integrating branches from the Nova and Geos chains, is scheduled to be established on Nov. 1, according to the chains’ parent firm.

Masaki Inayoshi, chairman of investment company Inayoshi Capital Partners, said Wednesday that about 50 of Geos’ 167 branches nationwide would adopt the new brand and start using Nova curriculums.

The Geos branches involved are located in neighborhoods where there is no competing Nova branch.

Inayoshi Capital said it intends to close about 20 Geos branches that do compete head-to-head with Nova branches, and also plans to integrate another 20 Geos branches with cram schools.